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Research papers

Discrimination testing

This paper is in the nature of a progress report since the author's previous contribution at the ESOMAR Congress of 1966. It starts from the premise that profits on repeat-purchase consumer products can often be increased substantially by...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: C. Greenhalsh
Company: KANTAR TNS Malaysia
September 1, 1970
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Citation

Greenhalsh, C. (1970a, September 01). Discrimination testing. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/discrimination-testing